sensewhere Positioned for US Advance with Silicon Valley Office

Published on Monday July 30th, 2012

July 30 2012, Silicon Valley, Calif. & Edinburgh, Scotland

sensewhere, market leaders in indoor positioning solutions, today announces that it has opened a new office in California’s Silicon Valley. The new office, which is in Mountain View in the San Francisco Bay area is a result of increased interest in indoor location technology and traction in the US and will form a platform for sensewhere’s further expansion into the US markets.

sensewhere offers a crowd-sourced approach to indoor positioning that automatically cross references radio frequency (RF) access points via users’ own devices. Its system creates an almost limitless proprietary and dynamic global RF location database. This database is self-generating and self-correcting. Unlike other solutions, the accuracy of sensewhere’s location information is not compromised if RF beacons are moved.

Third parties can also tie into sensewhere’s system on a low risk, low-cost basis, paying for sensewhere’s location services as they go. sensewhere’s system requires no additional investments in location infrastructure, and works using the standard radio technologies available in most phones.

Rob Palfreyman, CEO sensewhere comments: “California is home to some of the world’s most innovative new companies; many of which are now keenly looking to utilise the extraordinary power of advanced indoor positioning to drive new revenue streams. Social networks, handset manufacturers, app companies, OS companies… all of these can tie into sensewhere’s backend systems to open up new customer opportunities, and set themselves apart from their competitors. As we expand and continue to enjoy success, The Valley really is the most logical place for us to be to engage with US customers.”

sensewhere has recently launched a range of apps to demonstrate the power of its world-leading backend positioning technology, including Friendswhere, an indoor mapping and friend-location app, and snapp!, an app that allows users to post social media updates in a geographical context, even deep indoors. sensewhere has also announced a tie-up with Micello to use its maps, amongst others, to chart many indoor locations in detail.

sensewhere is available to discuss its technology with potential customers today.

The address of sensewhere’s new office is:

800 West El Camino Real,

Suite 180,

Mountain View,

California, 94040

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