sensewhere develops new hyper-local geo-fencing platform, geowhere

Published on Wednesday December 5th, 2012

Mountain View, CA (Silicon Valley), 5th December 2012


sensewhere Ltd., Edinburgh based developer of world-class indoor location technology, today unveiled their new geo-fencing product, geowhere. sensewhere’s fully customizable platform functions both indoors and outdoors and enables rich features for key mobile applications such as advertising, marketing, and family and friend tracking as well as offering custom settings for privacy and security.

The solution is equipped with a range of features including integration with mobile advertising and marketing platforms, customisable indoor maps, configurable settings for specific people or groups including friends/family and settings for hybrid areas exploiting sensewhere’s positioning accuracy. A specific geo-fence could also be activated within specific times and trigger notifications and messages which can be sent as email, SMS text message and in app notification messages. The geowhere platform also addresses fundamental issues such as mobile device battery efficiency while providing precise positioning through the use of sensewhere’s propriety technology.

“geowhere facilitates a number of options for users as well as application and platform developers. sensewhere’s technology is highly adaptable and enables the geofences to accurately operate anywhere. We are very excited about this project’s potential and what it can do for a range of different industries”, says Rob Palfreyman, sensewhere’s CEO.

geowhere can be used by a range of business sectors reaching from networks operators to retail and advertising, enterprise, insurance companies, hospitals, schools and many other establishments. There are numerous applications that could benefit from geowhere including enterprise applications such as asset tracking, navigation, as well as consumer applications such as child security and monitoring of the elderly.

sensewhere is continuously looking for suitable partners to utilise this capable technology and is soon due to deploy the product for the first time with a South American insurance industry leader.

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About sensewhere:

sensewhere Ltd. is a world leader in hyper-local and indoor positioning solutions. sensewhere’s technology enables precise location information in areas where there is no or inaccurate GPS satellite data such as indoors or in tight urban areas. Key aspects of the technology are based on software algorithms which uses all available location data whether GPS, A-GPS, Wi-Fi, Bluetooth or sensewhere proprietary software to create accurate and fast location information.

sensewhere Ltd.

Anna Majek
Communications Executive
Mobile: +44 7899 948 714
UK Office: +44 131 629 5452

Published on: Business Wire

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