May 2014 Newsletter

Published on Thursday May 1st, 2014

Indoor technology at its finest.


Latest News

Bluetooth Beacons

As beacon installations for indoor location break records also the team here at sensewhere have been pretty busy incorporating Bluetooth positioning and mapping with the sensewhere system. Watch out for more information in this area coming your way soon!

Tips from the business

We have set up a new section within our blog space (also available through our news stream) called sensewhere Market Watch, updating you every Thursday with the latest from the industry. This will be a collection of our most recent “spotted and tweeted” news from each week. We hope you enjoy the weekly selections we’ll have for you.

As there will be no archive please do email us if you cannot find a particular article you were interested in reading from previous editions and we will send you the link!

Office activity

Since the last newsletter there has been a lot going on in terms of recruitment in our office. We have had Rick and Ian join our team of programmers and are currently in the process of interviewing for several other open positions at both sensewhere HQ as well as our US office in Mountain View. Read more about the latest positions towards the bottom of the newsletter and on our website here.


8 Tools to Send Messages to Shoppers Based on In-Store Movements

As part of Streetfight mag’s expert advice column in this article you will find specialist LBS tips from sensewhere, Aislelabs, Swirl, Point Inside, Aisle411 and more. “As location targeting has gotten more precise, the push toward engaging consumers based on their real-time positions has moved indoors” – read more here.

Spin-outs UK

This quarterly journal Spin-outs UK was published in April listing sensewhere Ltd. amongst five other star-ups as promising University spin-out and start-up companies set up by staff and student entrepreneurs and now impacting their respective industries. Read more on p.15 here.


Trade Shows

So far this year we have been to and presented at three main events.
Our CEO, Rob Palfreyman, appeared at the Consumer Electronics Show at the very start of the year joining the crowds of 150 thousand and presenting as one of the 3 thousand companies in Las Vegas.

Early in the year CTO Tughrul Arslan flew down to the GEOMob conference in London at which he gave a presentation on indoor location and specifically the sensewhere software in action. There is a photo gallery with short descriptions of the event which you can access and comment on here.

Most recently, a team of four: Rob, Tughrul, Anna and Syed went to the annual Mobile World Congress where we joined the grand stand hosted by Scottish Enterprise. Photo gallery is captured in our Facebook album here, too. Let us know if you can spot yourself on any of the pictures!

If you are planning to be present at any of the upcoming shows we attend and want to speak to us don’t hesitate to use this link and request a meeting.


At the start of May Rob and Anna attended the Transatlantic Trade Today & Its Future Prospects conference where panellists such as Linda Hanna, Senior Director, Strategy & Economics at Scottish Enterprise along with other high profile speakers such as Jim Neel, 2nd Secretary, US Economic Section, US Embassy and The Rt Hon Ken Clarke MP, Minister without Portfolio, discussed the many realities of trade between Scotland and the US. Read more here.

Latest Jobs

We’re hiring!

Our company is rapidly expanding and we are looking for the best in the industry to fill the seats in our modern spacious office. Talented professionals are currently being interviewed for the following positions:

Check out our careers page for details and apply quickly for both UK and US based roles.

Market Watch Rundown

Here is a selection of industry related articles drawn from our first issue of sensewhere Market Watch.

Research and Markets: Location-Based Advertising and Marketing Analysis Report 2014-2018 – Research and Markets According to this new research report, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from $1.2 billion in 2013 at a compound annual growth rate (CAGR) of 54 percent to $10.7 billion in 2018

How Indoor-Location Marketing Can Improve The Customer Experience – The Mobile Retail Blog – With the introduction of beacons, retailers and brands now have the ability to take their location-based marketing strategies from outdoor to indoor and everywhere in-between, connecting with shoppers through the entire customer journey. See more here.

Why Companies Need to Embrace Location-Based Marketing – The most recent research on mobile marketing shows that 42 percent of the consumers feel that none of the marketing communications they receive from businesses on their mobile devices are relevant nor useful.

Mobile advertising and indoor location services set to drive LBS market | Press Wire – Growing demand for localised mobile advertising and indoor location services looks set to drive the LBS (location-based services) market, according to a new report by Strategy Analytics.

Mobile Location Based Services Set for Big Gains – Falling barriers combined with momentum behind indoor LBS and mobile advertising will fuel future growth in mobile LBS

The Bar Has Been Raised for Indoor Location Retail Revenues – ABI Research issued a new report on indoor location technologies that continue to evolve at an incredibly rapid pace. The indoor location opportunity is considered across 11 retail verticals and all major technologies

Shoppers happy to share personal information if there’s a reward – Recent data shows that shoppers want to exchange personal demographic and shopping information with retailers for a reward, more willing to share their information online than in-store.

Marketer US Mobile Users Turn to Smartphones, Tablets to Redeem Coupons – In recent years, the US digital coupon market has expanded beyond the borders of a niche consumer base made up of price-conscious shoppers to a more diverse, mainstream audience. eMarketer forecast more than 70% of digital coupon users will use a mobile device to redeem a discount in 2014

30% of Europeans use their phone to shop every day – Mobile Minute Episode #297: This Tradedoubler mobile commerce study looks at how 4500 consumers in 9 European countries have incorporated smartphones and tablets into their purchasing behaviours.

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Company Number: SC357036

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