Published on Monday August 29th, 2016
sensewhere is a Scottish startup that provides indoor positioning solutions. The Edinburgh-based company has been awarded with €1.64 million by Scottish Enterprise to create jobs and further develop its disruptive location software. sensewhere was founded in 2009.
Jim Watson, Director of Innovation and Enterprise Services at Scottish Enterprise stated: “sensewhere is a great example of an ambitious Scottish company that’s developing innovative technology for global markets. We as Scotland’s innovation agency help businesses like sensewhere accelerate their innovation projects to help drive global competitiveness.We’ve worked with it since its early days as a Proof of Concept Programme project, so it’s really great to see it expand and develop.”
sensewhere is pioneering the creation of software that offers universal location and navigation data in dense urban areas, where GPS and other global navigation satellite systems are blocked. The company’s indoor positioning technology tackles these problems by using a database of electromagnetic sources, such as Wi-Fi, Bluetooth signals and other sensors to triangulate a user’s location.
Rob Palfreyman, CEO and co-founder of sensewhere said: “Our technology creates vast opportunities for people and brands to connect with others, even in little or no satellite signal. Shopping malls often have little or no signal, but with our software retailers and brands can connect with customers through location-based advertising in a way that’s simple, fast and accurate.”
The fresh capital will be used to support research and development over the next three years to further enhance sensewhere’s technology – enhance location accuracy, performance indoors, outdoors and across multiple platforms. The funding will also help sensewhere add the latest location features in technology to its software. sensewhere hopes not only to improve services for its existing clients, but also gain new customers – startup company already has global names such as Tencent and TomTom in its international client base. The grant will open up seven new highly skilled jobs at the company’s headquarters in Edinburgh and create job security for those already employed.
Source: EU Startups.
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