February 2013 Newsletter

Published on Friday February 1st, 2013

Indoor technology at its finest.

Latest News

Our sensewhere booth traffic at hall 8.1!

This year‘s MWC was a very exciting one for sensewhere. The week-long event saw the sensewhere technology demonstrated at three booths: sensewhere‘s own, Scottish Enterprise‘s and Intel‘s. The team spoke to hundreds of technology enthusiasts and potential business partners. The key applications presented by us at the show included geowhere, adwhere and snapp! , all supported by the core technology of our world leading indoor location software.

snapp! at MWC

With the new Fira Gran Via venue hosting the event in Barcelona also came our newly built indoor map which was enabled on our snapp! application using the latest of our positioning technology and facilitating easy user navigation between hundreds of booths across all MWC halls. The application also featured sensewhere‘s adwhere platform that was able to deliver targeted messages and ads at specific booths.

Please get in touch with us if you would like to get a copy of our latest SDK and the most recent version of snapp!

sensewhere with Intel

The MWC event was full of surprises and we had a last minute exciting revelation of having united with Intel on their stand to deliver world leading indoor positioning technology to Intel driven Wireless Platforms.

We proudly demonstrated our self-correcting crowd mapped indoor positioning for Windows 8 and Android reference designs showcasing how platform independent sensewhere software is.

It was wonderful to see how the integration of our seamless software platform with Intel‘s world leading architecture attracted so much interest and networking opportunities at the world’s largest exhibition for the mobile industry.

sensewhere with SDI

At this year‘s MWC we also partnered with Scottish Development International whose mission is to support Scottish businesses internationally.

We received a warm welcome at their stand and a lot of additional exposure featuring our material. SDI also hosted a Whisky Experience event facilitating additional networking opportunities and giving the guests a taste of the real Scotch! It was also great to see SDI‘s employees representing Scotland in style with their smart authentic kilts.


Panel Discussion:

sensewhere was represented by CTO, Tughrul Arslan in a discussion about contextual intelligence. The hot topic of user context, location and privacy proved to be one of the most popular talking points during the Mobile World Congress. The visionary keynotes and action-provoking panel discussion was recorded and is now available on our YouTube channel here.

Interview with SDI:

During the show Scottish Development International promoted Scottish businesses worldwide and filmed a series of interviews with Scottish representatives attending the Mobile World Congress. Our CTO, Tughrul Arslan took part in the project talking through the key software features, their advantages in today‘s market and the latest customer sensewhere recently took onboard in South America; his interview is now available to view on SDI‘s YouTube channel here.

Food and Culture:

The team explored the beautiful city of Barcelona and particularly enjoyed the sunny welcoming weather as well as the authentic Spanish cuisine.

For the full MWC gallery by sensewhere visit our Facebook page.

More information about sensewhere‘s involvement in events can be found here.


Customer and partnership announcement

In February we revealed the latest news about sensewhere supplying location technology to the Brazilian market ‘ s first MVNO.

Our latest partnership with one of South America‘s largest insurance companies and Brazil‘s first MVNO was announced on the 25th of February and we are delighted to have been selected as the technology and service provider of choice by the Brazilian market leader.

sensewhere‘s bespoke geo-fence features will be supplied in a combined web and mobile application which will drive new safety and security services for the Brazilian giant.

You can find more information about the partnership in our press release and read about the custom-made application in our datasheet.


An article by GPS Business News following the recent announcement of it by sensewhere.

Read the full article here.

At the end of January the Street Fight Magazine announced a list of six leading indoor navigation platforms for retailers. sensewhere found its spot as a unique platform able to inform customers about products near their current locations. Merchants can use sensewhere‘s adwhere and geowhere applications to help fulfil the shoppers‘ intent to buy and enhance their shopping experience.
PositionIT, the South African journal published six times a year and recently acquired by EE Publishers (Pty) Ltd., issued a reference to sensewhere‘s hyper-local geo-fencing technology. geowhere, the product described in the journal, can be read about online here.


sensewhere‘s latest launch, geowhere, was released in the market to enrich a range of business sectors enabling extensive features for key mobile applications such as advertising, marketing, family and friend tracking as well as offering custom settings for privacy and security.
sensewhere is continuously looking for suitable partners to utilise this capable technology and available to discuss the solution.
For more information about this solution visit: www.sensewhere.com/geowhere.

sensewhere ltd.
Company Number: SC357036

UK. 2nd Floor, Unit 2, Block B, Kittle Yards, Edinburgh EH9 1PJ
USA. 800 West El Camino Real, Suite 180, Mountain View, California, 94040

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